Checked Sep 26, 2026
How much does Nautilus cost?
Published plans run $600–$2,499 per month. The lowest rate requires annual billing. Car wash platform that connects to the wash's POS for online membership sales, member portal, automated marketing, AI website builder and reporting.
Prices are as published by Nautilus on Sep 26, 2026. Check the linked source before buying.
Published rates
Plans and add-ons
Plans
| Plan | Price | Billing |
|---|---|---|
| Platformper site; unlimited emails, 5,000 SMS/mo; 0% commission, $0 setup | $650/mo | Monthly |
| Platformper site, yearly toggle | $600/mo | Yearly |
| Growthper site; adds Shipyard AI website, AI CMO, Compass, Support Agent; shown against a $2,200 'anchor' | $1,499/mo | Monthly |
| Growthper site | $1,299/mo | Yearly |
| Competitive Advantagefirst site; managed marketing team; 10,000 SMS/mo; ad spend extra; more sites = group pricing | $2,499/mo | Monthly |
| Competitive Advantagefirst site | $2,249/mo | Yearly |
Add-ons
| Add-on | Price |
|---|---|
| SMS overage$0.02 per SMS segment above cap; MMS = 3 segments | Not published |
| Carrier feespassed through at prevailing carrier rates | Not published |
| Standalone products (value)Platform $650, Shipyard $300, AI CMO $350, Compass $400, Support Agent $500 per site/month | Not published |
Pricing source: nautilus.co ↗, checked Sep 26, 2026.
Beyond the plan price
Terms worth checking
- Setup
- $0 · '$0 setup'
- Contract & cancellation
- 1-month initial term · Renewal: yes, successive 1-month terms · either party, 30 days' prior written notice
- Payments
- 0% commission on online sales · works with the wash's existing POS
- Data export
- unknown
Source notes
What the headline misses
Each point is tied to a dated statement on Nautilus's site. Open the source to read the full context.
- The website builder (Shipyard) is not in the $650 Platform plan; it comes with Growth at $1,499 per site per month.
“Shipyard — AI website, built & maintained”
nautilus.co · Sep 26, 2026 ↗ - SMS beyond the monthly cap is billed at $0.02 per segment, with each MMS counted as 3 segments.
“Customer shall pay Nautilus $0.02 per SMS segment and the equivalent of 3 SMS segments for each MMS message”
nautilus.co · Sep 26, 2026 ↗ - Carrier charges for SMS/MMS are passed through on top of the subscription.
“Customer shall be responsible for covering all carrier charges and fees related to the transmission of SMS and MMS messages”
nautilus.co · Sep 26, 2026 ↗ - The top plan's price covers the first site only, and ad spend is extra.
“Meta & Google ads managed · ad spend extra”
nautilus.co · Sep 26, 2026 ↗ - Fees can be adjusted with 30 days' written notice.
“Nautilus reserves the right to adjust the Fees set forth in Section 4(a) upon providing Customer with thirty (30) days' written notice.”
nautilus.co · Sep 26, 2026 ↗ - Cancelling for convenience requires 30 days' prior written notice, even though the term is monthly.
“either Party may terminate this Agreement for convenience, for any reason or no reason, upon thirty (30) days prior written notice”
nautilus.co · Sep 26, 2026 ↗
Who it sells to
Prices and quotes are as published on Nautilus's own pages on the date shown, before tax and payment processing. Vendors change prices and terms; check theirs before you buy.
The website-cost question
Which part of Nautilus do you actually need?
A useful tool may be worth keeping. If a website, form or portal is a separate line on your bill, check its full cost, ownership and exit terms before changing anything.
Could Nautilus be replaced by a tool you control?
Bring one workflow or software bill to a free 30-minute consultation. We’ll discuss whether coding AI and affordable hosting could fit, and what it would take to own and maintain the result.
Practical guidance, not a promise of a cheap or maintenance-free replacement.