Report · September 2026
The software rent report 2026
What small businesses and local organizations pay for software, from 190 vendors' own price pages across 142 kinds of business. Free to cite.
- $40,080a year: the biggest typical bill we found (small towns, villages & townships).
- 63%of the 755 vendors selling into these markets won't publish a price.
- $99a month: the median price of a website sold as an add-on, across 76 vendors that charge for one.
- $228.99a month for the cheapest paid plan of each of 8 common extras, before seats and contact tiers.
Finding 1
The biggest bills
A typical setup for each kind of business, priced from published monthly rates.
- Small towns, villages & townshipsTown of ~15,000, existing site, needs a compliant replacement plus the DOJ-mandated accessibility remediation on its existing PDF archive$40,080/yr
- Ghost kitchens & virtual brandsOne virtual brand, $30k/mo, ALL of it ordered online$20,988/yr
- Axe throwing venues8-lane axe bar doing roughly $25,000/mo in lane bookings, leagues on Tuesday nights$18,000/yr
- Staffing agencies (light industrial & clerical)6-recruiter light-industrial staffing agency placing 40 contractors, running a public job board on its own domain$16,668/yr
- Boat & jet ski rentals6-boat operator, $25,000/month in online bookings, average booking $600 (~42 bookings), on RentalTide's free plan$14,700/yr
- Residential cleaning & maid servicesMulti-crew cleaning company doing 500 jobs/month on MaidCentral$14,400/yr
- Car washesSingle-site express tunnel wash running an unlimited membership club$10,188/yr
- Trade and industry associationsState trade association, ~400 company members, $350K annual revenue, wants a member database, a website and 2-way QuickBooks sync$9,948/yr
- Independent auto repair shops3-bay independent shop, unlimited techs, sells tyres, wants a website and review management$9,876/yr
- Industrial, MRO, electrical & plumbing supply housesA single-branch, 12-person industrial supply house with a will-call counter and 150 trade accounts$8,148/yr
Finding 2
The website is often the most expensive line
76 vendors charge separately for a website; 56 include one free. The ten highest website charges:
| Vendor | Sells to | Website / mo |
|---|---|---|
| Novi AMS - Prime tier (second data point) | Trade and industry associations | $1,285 |
| Novi AMS | Trade and industry associations, Chambers of commerce | $829 |
| Veterinary Marketing Agency (vetmarketingagency.com) | Veterinary practices | $699 |
| Zoey | Wholesale distributors & B2B ordering portals | $600 |
| Niceboard | Staffing agencies (light industrial & clerical) | $399 |
| CivicPlus | County & parish government, Park & recreation districts, Water, sewer, irrigation & drainage districts | $389 |
| Streamline (getstreamline.com) | Cemetery districts & public cemeteries, Park & recreation districts, Water, sewer, irrigation & drainage districts | $350 |
| Market Muscles | Dance studios, Martial arts schools & dojos, CrossFit & functional fitness boxes | $329 |
| Onfleet | Courier & last-mile delivery | $299 |
| Revize Software Systems | County & parish government, Water, sewer, irrigation & drainage districts, Small towns, villages & townships | $292 |
Finding 3
The fine print, counted
Across 776 vendors we researched, every catch quoted from the vendor's own pricing page or terms:168 lock customers into a minimum term or charge the rest of it on exit,111 renew contracts automatically, and 102 charge extra for the website or booking page.
| Kind of business | Vendors | No public price | Minimum term | Auto-renew | Website extra |
|---|---|---|---|---|---|
| General dentistry | 97 | 71 | 29 | 18 | 11 |
| Independent auto repair shops | 96 | 49 | 19 | 18 | 18 |
| Church websites | 96 | 35 | 14 | 10 | 10 |
| HVAC contractors | 86 | 46 | 29 | 21 | 7 |
| Plumbing contractors | 78 | 46 | 26 | 20 | 8 |
| Electrical contractors | 71 | 40 | 25 | 21 | 8 |
| Lawn care & landscaping | 64 | 30 | 19 | 16 | 9 |
| HOA websites | 58 | 35 | 14 | 8 | 5 |
| Gyms & personal training studios | 57 | 20 | 9 | 5 | 12 |
| Nail salons | 47 | 17 | 5 | 2 | 6 |
| Hair salons | 46 | 15 | 5 | 2 | 6 |
| Exterior cleaning | 46 | 21 | 11 | 7 | 12 |
| Pest control | 44 | 26 | 14 | 11 | 7 |
| Boutique fitness studios | 43 | 15 | 7 | 4 | 6 |
| Residential cleaning & maid services | 43 | 15 | 9 | 10 | 10 |
| Towing & recovery | 43 | 24 | 4 | 1 | 3 |
| Community management company websites | 43 | 30 | 10 | 8 | 4 |
| Orthodontic practices | 42 | 35 | 20 | 14 | 2 |
| Martial arts schools & dojos | 42 | 10 | 6 | 6 | 11 |
| Auto reconditioning: PDR, detail, tint, PPF | 40 | 6 | 7 | 5 | 7 |
A vendor counts once per column if at least one catch quoted from its own site shows it. Vendors that publish no prices count as "no public price". Absence from a column means we didn't find it documented, not that it doesn't exist.
Finding 4
63% won't tell you the price
477 of 755 vendors selling into these markets only quote on a sales call. Every one of them is marked "quote only" on the pages where they appear.
Using this data
Free to use and cite under CC BY 4.0. Please credit "I Want My Website Now" with a link to this page. The full vendor dataset is a CSV download, and the methodologyexplains how every price was read and dated.
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