Checked Sep 26, 2026
How much does Roofr cost?
Roofr publishes a free plan; paid plans run $109–$349 per month. Roofing software: roof measurement reports, proposals, CRM job boards, instant estimator and websites for roofing contractors.
Prices are as published by Roofr on Sep 26, 2026. Check the linked source before buying.
Published rates
Plans and add-ons
Plans
| Plan | Price | Billing |
|---|---|---|
| Starter$19 measurement reports; 10 trial proposals, invoices & work orders | $0/mo | Monthly |
| Measure+$13 reports; compare table lists $109-$169/mo by delivery time (6 hr / 2 hr) | $109/mo | Monthly |
| Essentials$209/mo billed yearly; unlimited proposals; 10 automated actions | $249/mo | Monthly |
| Scale$299/mo billed yearly; 7 job boards, crew management, QuickBooks | $349/mo | Monthly |
Add-ons
| Add-on | Price |
|---|---|
| Instant Estimator$125/mo billed yearly | $149/mo |
| Roofr Sites (Beta)$85/mo billed yearly | $99/mo |
| AI Receptionist$85/mo billed yearly | $99/mo |
| Measurement reports$19 per report on Starter, $13 on paid plans; ESX file $12 (Starter) / $10 per report; rush delivery +$5 to +$30 per report | Not published |
Pricing source: roofr.com ↗, checked Sep 26, 2026.
Beyond the plan price
Terms worth checking
- Setup
- Not published · none stated on pricing page
- Contract & cancellation
- monthly or annual · Renewal: yes, for the same term at the then-current non-promotional rate · opt out in account settings; service runs to end of current term
- Payments
- not published · Credit card & ACH payments listed from Essentials up
- Data export
- unknown · CSV downloads listed on Measure+; terms warn account termination may destroy content
Source notes
What the headline misses
Each point is tied to a dated statement on Roofr's site. Open the source to read the full context.
- Measurement reports are billed per report on every plan, including the paid CRM plans: $19 on Starter and $13 on Measure+, Essentials and Scale.
“$13 measurement reports delivered in 2 hrs or less”
roofr.com · Sep 26, 2026 ↗ - Faster report delivery costs extra per report, on top of the base report fee.
“All fees are additional to the report base fee ($13 or $19). Does not include multi-family reports.”
roofr.com · Sep 26, 2026 ↗ - ESX files for Xactimate are a separate per-report charge.
“ESX files $12 USD / report”
roofr.com · Sep 26, 2026 ↗ - The website product (Roofr Sites, Beta) is a separate add-on: $99/mo on monthly billing, $85/mo billed yearly.
“Lead gen made easier with websites that are simple to maintain, and searchable online.”
roofr.com · Sep 26, 2026 ↗ - Subscriptions auto-renew for the same term at the then-current non-promotional rate unless the customer opts out.
“automatically extended for successive renewal periods of the same duration as the subscription term originally selected, at the then-current non-promotional rate”
roofr.com · Sep 26, 2026 ↗ - Roofr may change its fees at any time under its terms.
“Roofr reserves the right to update or modify its fees and payments policies at any time”
roofr.com · Sep 26, 2026 ↗ - The terms warn that closing an account may destroy the account's content.
“Account termination may result in destruction of any Content associated with your account”
roofr.com · Sep 26, 2026 ↗
Who it sells to
Prices and quotes are as published on Roofr's own pages on the date shown, before tax and payment processing. Vendors change prices and terms; check theirs before you buy.
The website-cost question
Can you build your own Roofr site and quote intake?
Roofr's roofing workflow may still be worth paying for. A website, lead intake and the first step of estimating can be scoped separately from specialist measurement and proposal tools.
Could Roofr be replaced by a tool you control?
Bring one workflow or software bill to a free 30-minute consultation. We’ll discuss whether coding AI and affordable hosting could fit, and what it would take to own and maintain the result.
Practical guidance, not a promise of a cheap or maintenance-free replacement.