Checked Sep 26, 2026
How much does TrueCoach cost?
Published plans run $29.98–$164.98 per month. Online and hybrid coaching software for personal trainers: programming, tracking, messaging, payments.
Prices are as published by TrueCoach on Sep 26, 2026. Check the linked source before buying.
Published rates
Plans and add-ons
Plans
| Plan | Price | Billing |
|---|---|---|
| Starterup to 5 active clients; $26.34/mo on annual | $29.98/mo | Monthly |
| Standardup to 20 active clients; $57.99/mo annual; branded app | $69.98/mo | Monthly |
| Proup to 50 active clients; $136.99/mo annual | $164.98/mo | Monthly |
Pricing source: truecoach.co ↗, checked Sep 26, 2026.
Beyond the plan price
Terms worth checking
- Contract & cancellation
- monthly or annual · Renewal: yes
- Payments
- not published on pricing page ('Free Automated Payments')
- Data export
- unknown
Source notes
What the headline misses
Each point is tied to a dated statement on TrueCoach's site. Open the source to read the full context.
- The default prices shown are annual-billing equivalents; month-to-month Starter is $29.98 (shown as $26.34).
“*Equivalent month(s) free when comparing the total cost of annual billing with the total cost of monthly billing.”
truecoach.co · Sep 26, 2026 ↗ - Plans cap active clients at 5, 20 and 50; above 50 requires contacting sales.
“Up to 20 active clients”
truecoach.co · Sep 26, 2026 ↗
Who it sells to
Prices and quotes are as published on TrueCoach's own pages on the date shown, before tax and payment processing. Vendors change prices and terms; check theirs before you buy.
The website-cost question
Which part of TrueCoach do you actually need?
A useful tool may be worth keeping. If a website, form or portal is a separate line on your bill, check its full cost, ownership and exit terms before changing anything.
Could TrueCoach be replaced by a tool you control?
Bring one workflow or software bill to a free 30-minute consultation. We’ll discuss whether coding AI and affordable hosting could fit, and what it would take to own and maintain the result.
Practical guidance, not a promise of a cheap or maintenance-free replacement.