Software guide · Towing & recovery

Towing company software: dispatch, impounds and billing

$319 / monthworked example · $3,828 per yearSee cost & ownership ↓

Compare towing software by the complete call: account rules, locations, vehicle, driver status times, charges and invoice. Impounds need a separate custody and release test, including storage start and inventory history. Towbook, Autura and Clearplan are options to investigate.

A tow call can become a dispatch, impound, storage-fee calculation and account invoice. Compare these connected records. Roadside calls, private-property impounds and motor-club jobs can have different fields and billing rules.

The cost case · Towing & recovery

What the software costs—and where your margin can improve.

Start with the bill and one costly workflow. The comparison is straightforward: recurring software costs you can actually remove, minus the hosting, AI, integrations and upkeep a replacement needs. Time saved is a separate gain, and only becomes margin when the business can use it.

Current software · researched prices

$319/ month

$3,828 a year in this worked example

4-truck towing company, ~600 calls/month, wants dispatch + impound + website integration

  • Towbook Ultimate+ (up to 1,000 calls/mo, motor club direct billing, website integration)$319/mo

See the vendor’s published price ↗

A source-priced scenario, not a claim about your invoice. Check required modules, usage fees and your negotiated terms.

A focused tool · under your control

Pay for the parts this workflow needs.

One time: map the rules, build, test edge cases, move only the data needed and train the people who use it.

Each month: affordable hosting, coding-AI usage, any database or integrations, backups and maintenance. Price these for the actual application; a $0 or low hosting tier is not the total cost.

You control: the code repository, domain, data and service accounts. Someone on your side owns updates, access, recovery and support.

MarginVendor costs removed − the replacement’s full monthly operating cost.
Admin timeFirst target: Account-specific intake. Capture account, locations, vehicle, service, priority and billing rules for motor-club and private calls.
Business valueDurable, documented margin can strengthen a business; buyers still assess risk and whether someone else can run the workflow.

The exact replacement cost depends on scope and usage. Bring your invoice and one frustrating task; we’ll map what can stay, what could be owned and the costs to verify.

Get a free 30-minute cost and workflow review

What a safe switch means for towing & recovery

Build the customer and job workspace, then estimates, scheduling and customer updates. Connect accounting and payments through a verified handoff.

Use the buying and migration brief above to check records, edge cases and acceptance tests before deciding what to replace.

Vendor exit terms to include

Source-recorded terms. Confirm your own agreement and export access before planning a move.

Autura (formerly TRAXERO)

On termination, access can be disabled without further notice and all remaining fees become due at once.

Vendor source ↗Recorded Sep 26, 2026

Broadly

The pricing FAQ says there is no long-term contract, while the Terms set a 24-month initial term unless otherwise agreed.

Vendor source ↗Recorded Sep 26, 2026

Clearplan

Per the terms, a downgrade takes effect only in the first billing cycle more than 30 days after written notice; the pricing FAQ instead describes a pro-rated charge or refund on plan changes.

Vendor source ↗Recorded Sep 26, 2026

Tow Control Dispatch

Records must be exported before access ends; afterwards they may not be retrievable, and cancelled accounts become eligible for deletion 180 days later.

Vendor source ↗Recorded Sep 26, 2026
Other names and related business types

These terms appear in the same research category. Check your specific workflow before treating products as interchangeable.

A shortlist to investigate

Compare by the job you need done

Fit notes are our assessment of the linked vendor descriptions, not hands-on product reviews. Feature sources checked Oct 2, 2026; pricing records below retain their own dates.

Towbook

You need dispatch and impound records tied to accounts, drivers, vehicles and lot inventory.

Towbook documents live-call dispatch, driver status, account billing, impounds and QR-coded lot inventory.

Before choosing

Run an impound with vehicle identifiers, storage start, charges and release. Compare the record with the call and lot inventory.

Vendor documentation ↗

Autura (formerly TRAXERO)

You want a demo of towing and recovery dispatch and impound operations.

Autura describes towing-management workflows; pricing is quote-based in the linked vendor record.

Before choosing

Ask for motor-club intake, status times, impound release and invoicing in one demo, then request written terms.

Vendor documentation ↗

Clearplan

You need to evaluate a towing operations option against your call mix.

Clearplan publishes plan information; verify modules and integrations in a demo.

Before choosing

Test a roadside call and stored vehicle separately, including status, storage clock, account and billing.

Vendor documentation ↗

A practical buying brief

Trace one tow from dispatch to documented release

Use these questions with a vendor or a builder. The point is to see your own work completed, including the awkward cases.

Questions to ask and a concrete way to test the answer
What mattersAsk thisThen demonstrate this
Account-specific intakeDoes each call capture account, locations, vehicle, service and billing rules?Create a motor-club call and a private call. Check required fields, priority and receipt visibility.
Driver status historyCan dispatch see assignment and status times, including a correction?Dispatch, reassign and enter a late arrival. Confirm event time and edit history remain distinct.
Impound custodyDoes the record preserve vehicle, lot location, storage start, charges and release?Record identifiers, lot and sample fees, then release without erasing custody history.
Invoice reconciliationDo mileage, storage charges and receipt rules match the completed call?Compare tow and storage items on the customer receipt and account invoice to the source call.
Take these questions to your next demo.

A text checklist with space to record what works, what fails and what needs a follow-up.

Download buying checklist ↓

Your demo script

Test a private impound and a motor-club call

Use synthetic vehicle details. Check behavior against your contracts and qualified local compliance advice.

  1. Enter a roadside call with account, pickup, destination, vehicle and instructions.
  2. Assign a driver and record dispatch, arrival, hookup and completion; reassign and inspect history.
  3. Create a separate impound with identifiers, lot and storage time. Scan it during a lot check.
  4. Record release and payment, then compare release history, receipt and invoice. This is not a statement of legal requirements.

Reconcile active calls and stored vehicles before cutover

Request exports of accounts and rate tables, calls, assignments and status times, vehicles, impounds, lot locations, storage charges, releases, invoices and payment references. Match active calls and stored vehicles by stable IDs and VIN/plate where possible. Reconcile open balances, photos and notices. Verify motor-club credentials and integrations directly before switching.

Where a first build could stop

A custom intake or customer-status page may feed a verified dispatch system. Replacing dispatch, custody, notices or release authorization needs separate proof and qualified review; do not put a general website form in charge of a vehicle release.

Compare costs, recovered admin time and margin on this page →

What does the software cost?

For towing & recovery, our worked example runs $319 a month, which is $3,828 a year. A website-related price point in the research is $210 a month; check whether it is a plan rate or a separate fee. 29 of 46 vendors have quote-only pricing in our research.

See the worked example: 4-truck towing company, ~600 calls/month, wants dispatch + impound + website integration
Software auditTowing & recovery

4-truck towing company, ~600 calls/month, wants dispatch + impound + website integration

  1. Towbook Ultimate+ (up to 1,000 calls/mo, motor club direct billing, website integration)$319/moOwn it
Per month$319
Per year$3,828
Prices from towbook.com

Where the money goes

Dispatch plans climb with calls, not trucks: Towbook's tiers run $109, $209, $319 and $429 for 250 to 1,500 calls, and each extra company name or division is another $109. Per-job charges fill the gaps: TowBase bills every service order on top of its $49.99 plan, and TowStack bills each tow over the plan's allowance. The bigger dispatch and impound systems, including Autura, Ranger SST and TOPS, publish no prices, and Autura's terms make all remaining fees due at once on termination.

What to keep

Keep dispatch, motor club billing and impound tracking. Motor club connections and lien notices run on integrations a tow company can't reasonably replicate.

What to verify

Ask providers to demonstrate this workflow using your edge cases. Check which plan includes each step, what costs extra and how your records can be exported.

43 vendors and options researched for towing & recovery

Researched vendors and published prices

Listed A to Z, not ranked. Prices and every quoted catch come from each vendor's own pricing page or terms, linked and dated. 29 have quote-only pricing in our research.

1Autura (formerly TRAXERO)Unified towing software: dispatch, operations, impound and unclaimed-vehicle sales for towing operators and public-safety agencies.Quote required2BroadlyLocal business AI platform: AI receptionist, review responses, social posts, a custom website and directory listings in one package.From $799/mo3ClearplanThe central hub for repossession workflow management, logistics and reporting, for repossession companies.From $97/mo
4

DATOWNo longer operating

Quote only

Former towing dispatch/record software.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
5

Dispatch Anywhere (Beacon Software)Acquired

Quote only

Towing dispatch software for established light to medium-duty operations; now an Autura product.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
6

InTow ManagerAcquired

Quote only

Former towing management software; domain now redirects to Autura.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
7OctopusProField service management software marketed to towing companies for tow truck dispatch, GPS and invoicing.From $36.25/mo
8

Omadi

No US price published

Towing software (listed by third-party directories); site unreachable.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
9

OMG Tow Marketing (OMG National)

Quote only

Custom towing websites, Google Ads, local ads, review management and social media for towing companies.

Price scales with
quote (website programs; pricing page returns 404)
Website
website programs include ongoing edits; site states websites are fully owned by the client
Setup
not published
Contract
not published. not published
Payments
n/a
10

ProTowNo longer operating

Quote only

Former towing software listed in directories.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
11Ranger SSTComplete, fully-integrated tow management solution from call taking to QuickBooks, plus PatrolWorks LPR parking enforcement.Quote required12SmarTOW (NAC Systems)Computerized record-keeping software for tow, repair, transport, repossession and police impound businesses, written by tow operators.Price not verified
13

SpotnTowNo longer operating

Quote only

Former web/mobile towing software; now a consumer tow dispatch service.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
14

SwoopAcquired

Quote only

Former towing dispatch software; now part of Agero.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
15

TOPS (Tow Operator Productivity System)Acquired

Quote only

Towing and impound management for multi-location and municipal operations; now an Autura product.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
16

Tow Administrator (XILYXIS)

Quote only

Towing software for dispatching, billing and lot management across devices, with a public auctions page.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
17Tow Control DispatchDispatch software for towing providers: request intake, assignment, impound records, billing and job history.From $99/mo
18

Tow Growth

Quote only

Specialized towing digital marketing agency built to drive inbound dispatches via Google Maps and ads.

Price scales with
quote (management fee plus ad spend)
Website
Not stated
Setup
not published
Contract
no long-term contract stated. not published
Payments
n/a
19

Tow ManagerNo longer operating

Quote only

Former towing management software.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
20TowBase (HapiText)Customer-messaging home base for towing operations: automated service updates, mileage tracking, multi-facility support.From $49.99/mo21TowbookCloud-based towing software for dispatching, impounds and accounting, for towing companies of all sizes.From $109/mo
22

TowDeskNo longer operating

Quote only

Former towing order-entry, dispatch and accounting software.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
23

Towed (app4u)

No US price published

Online towing management system 'from dispatch to auction' (per directory listing); site unreachable.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
24TowForgeMulti-tenant dispatch platform for towing companies: calls, driver tracking, impounds, accounts and invoicing.Free planPaid from $85/mo
25

Towing Company SEO

Quote only

Growth systems for towing companies: lead generation, towing SEO and Google Business Profile, paid ads, website and app development, reputation management.

Price scales with
quote after strategy call
Website
'Website & App Development' service; price not published
Setup
not published
Contract
not published. not published
Payments
n/a
26

Towing Digital

Quote only

Digital marketing for towing companies: local SEO, website design, Google Ads, lead generation, reputation and social media.

Price scales with
quote per package
Website
price not published
Setup
not published
Contract
not published. not published
Payments
n/a
27Towing Leads Inc.Pay-per-call lead generation for towing companies: the vendor runs the marketing and a local website and forwards calls.Quote required
28

Towing Website Design

Quote only

Towing website design, SEO and marketing services, plus custom WordPress plugins for towing sites.

Price scales with
quote per project plus monthly maintenance
Website
price not published
Setup
not published
Contract
not published. not published
Payments
n/a
29Towing.comThe independent registry of the towing industry: a directory where towing companies list, with paid memberships that add visibility and a member website.Free planPaid from $45/mo
30

TowingSites.com

Quote only

Websites and SEO built exclusively for towing companies.

Price scales with
quote per proposal
Website
price not published
Setup
not published
Contract
separate written agreement. not published
Payments
n/a
What the headline price leaves out (1)
  • Pricing and scope are set in a separate written agreement, not on the site.

    “Any proposal, scope, timeline, pricing, or deliverable for client work will be governed by a separate written agreement.”
    towingsites.com, Sep 26, 2026
31

TowLienAcquired

Quote only

Lien search and notification software for impounded and stored vehicles; now part of Autura.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
32

TowMagicAcquired

Quote only

Former towing software; domain now redirects to Autura.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
33TowProAutomated rotation dispatch and compliance software for dispatchers and tow companies.Quote required
34

TowSoft

No US price published

Towing dispatch and impound management software with motor club e-dispatch and a driver mobile app.

Price scales with
Lite or Pro version, monthly subscription
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
35TowStackSmart, organized towing dispatch and management platform for tow providers and clients.Free planPaid from $39/mo
36

TowTrack Software

Quote only

Software for the towing industry: impound inventory, lien paperwork, billing and driver commission.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
What the headline price leaves out (1)
37TowTraxRoadside assistance platform that dispatches the closest registered tow truck for motor clubs, law enforcement and insurers.Free plan38TowTruckLeadsCall-first, customer-owned landing pages for independent towing companies.From $199/mo
39

TowXchangeAcquired

Quote only

Former towing software; login now handled through Autura.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
40

Tracker Management Systems

No US price published

Towing management software (per third-party lists); site unreachable.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
41

TRAXEROAcquired

Quote only

Former towing software roll-up (TOPS, Dispatch Anywhere, TraxeroGo, InTow, TowXchange, TowLien, TowMagic); merged into Autura in 2024.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
42

VRMS

Quote only

Towing management toolset (per directory listing); no public marketing or pricing pages.

Price scales with
not published
Website
Not offered
Setup
not published
Contract
not published. not published
Payments
n/a
43VTS SystemsStorage and towing management software for towing, recovery and vehicle storage facilities, built around Texas regulations.From $99.95/mo

Specialist agencies in this business category

These agencies appear in the business-category research but do not yet have a full software pricing profile. Rates are shown only when verified from the provider's own source.

Hibu

Price basis: custom retainer per sales rep; bundles website + SEO + Google/Facebook ads mgmt + LSAs + reputation

Quote requiredChecked Sep 21, 2026
Source ↗

Towing Marketers

Price basis: Published towing-company SEO, ad management, profile management and WordPress design

Quote requiredChecked Oct 3, 2026
Source ↗

Hot Towing

Price basis: Quoted towing-specific local SEO, advertising and marketing services

Quote requiredChecked Oct 3, 2026
Source ↗

Questions owners ask

What should towing dispatch software track?

Test account-specific intake, locations, vehicle, driver, event times, charges and invoice. For impounds, verify custody, storage start, lot checks and release history separately.

Can generic field-service software replace towing software?

Only after proving motor-club dispatch, account rates, impound inventory, storage fees, release records and required integrations.

How much does Towbook cost?

Towbook lists Basic at $109, Professional at $209, Ultimate+ at $319 and Enterprise at $429 a month, set by calls completed: 250, 500, 1,000 and 1,500. Website integration and review links start at Ultimate+, and each extra company or location is $109.

How much does Autura (TRAXERO) cost?

Autura doesn't publish prices for Dispatch Anywhere or TOPS; it quotes by fleet size and features. Its terms make payment obligations non-cancelable, and on termination all remaining fees become due at once.

Can I cancel Towbook anytime?

Yes. It's month to month with no cancellation fee; you contact Towbook to stop billing. Monthly charges already paid aren't refunded, and a copy of your data goes through a data request policy that lets Towbook charge a fee.

Related businesses

Could software for towing & recovery work on your terms?

Bring one workflow or software bill to a free 30-minute conversation. We’ll map what a coding AI and affordable hosting might cover, and what ownership would require.

Practical guidance, not a promise of a cheap or maintenance-free replacement.